New Colours for Airbus

The new Airbus logo is starting to pop up everywhere, from newspaper ads to websites. The change is part of a bigger rebranding effort of EADS which has given itself and its subsidiaries a new brand identity after ten years.

The brand architecture has been revised for better integration within a common visual identity for the entire EADS Group. As the umbrella brand, EADS reinforces the four Divisions: Airbus, Eurocopter and Astrium, whose existing logo and image have been modernised; “Cassidian”, the newly named Division which previously operated as Defence & Security, introduces a new identity within this scheme. This new brand architecture and the consistent corporate image clearly illustrate the progress EADS has jointly made in bringing the Group together.

The new identity has been progressively implemented across the Group starting in September.

For more information on the new EADS brand, we recommend a recent article published by branding specialists of Underconsideration.com on their "Brand New"-Blog.

The new Airbus Logo (EADS/Airbus)

The new EADS Group Logo (EADS/Airbus)

Selected links:

• Underconsideration's "Brand New"-Blog