Once a year, the business aviation industry meets in Geneva for the European Business Aviation Convention & Exhibition (EBACE) exhibiton. An Airsider Show Report by Michael Meier.

Increasingly, business aviation has come to be recognized in Europe and elsewhere as a necessary tool for conducting business in today's busy world. Across the globe, there is a growing understanding of the value that business aviation brings to businesses through improved employee productivity and efficiency and increased access to new markets.

Companies are becoming always more sophisticated in their pursuit of the competitive advantages attained through the use of business aircraft. Businesses continue to become more adept at utilizing their aircraft for employee travel to sell and market, to provide customer service, to extend management control and to improve investor relations, among other reasons.

These trends, in a nutshell, explain the increasing prominence of the annual European Business Aviation Convention & Exhibition (EBACE).

EBACE is a premier event and the annual meeting place for the European business aviation community. The exhibition brings together business leaders, government officials, manufacturers, corporate aviation department personnel and all manner of people involved in nearly every aspect of business aviation. New business aircraft firms, avionics firms, handling organizations, fractional providers, charter/lease companies and previously titled aircraft resellers display their wares.