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March
28th, 2005 – The implementation of one of the most
important stages of the rebranding program of the airline
has begun: the painting of airliners in the new style of the
brand. Thus, during the overhaul repairs of a Tu-154 airplane
(registration number RA 85687) it was repainted in the new
colors envisaged by the rebranding program of the airline.
The color
scheme was developed by the English company Landor Associates,
which has worked on the images of such companies as British
Midland, Austrian Airlines and Delta Air Lines.
The new Siberia
Airlines aircraft paint scheme will apply two tones of green
color to the entire fuselage of the aircraft and the placement
of the new logo of the airline on the fuselage and on the tail.
The logo S7 is the international code assigned by the International
Air Transport Association IATA; this name has already been used
for a fairly long time in Siberia programs oriented to passengers.
On the side of the airplane, the silhouettes of the “people
of S7” have been applied, which is one of the key visual
elements of the new brand of the airline, as well as the Internet
address of the airline (www.s7.ru).
Copyright:
Siberia Airlines
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